Best Practices

How do QR Codes Work?

QR codes—smartphone-readable barcodes—are everywhere. You’ve likely seen them on medical bracelets at doctor’s offices, on bus stop walls, and even on event posters stapled to telephone poles. Essentially, QR codes are becoming the new normal for quick information transfers.Perhaps where QR codes are making their biggest appearance are restaurants and establishments with contactless ordering. The integration of QR codes in restaurants allowed businesses to not only stay afloat this past year but also keep their employees and guests safe.

How did QR codes help?

As people started dining out again, QR codes allowed customers to order and pay for their meals without touching a menu or coming into contact with staff. They took a lot of work off the hands of restaurant staff, too.But how do they work, exactly?

What is a QR Code?

QR, or Quick Response, codes that touchless technology customers can use on their personal smartphones. The barcode, which looks like a matrix of lines and shapes, looks and acts a lot like a barcode would on your favorite bag of chips at the grocery store.To scan the code, all customers need to do is open the camera on their mobile phone and focus the phone’s camera on the code. A link that delivers customers to a business's website or offerings will show up at the top of the phone screen. (Customers don’t need to take a picture, the camera will automatically recognize the QR code.)The QR code, once set up, can be linked to anything and can be changed at any time to easily update menus or adapt to any changes in the business. In addition to menus, QR codes can also securely connect consumers to:

  • Digital bills or contactless payment options
  • Online ordering forms
  • Image galleries
  • Social media pages
  • Multimedia advertisements
  • Quizzes or contests

Helpful Hint: If a phone is having trouble processing the QR code, you can head to the app store and download one of the QR reader apps available.

How to Make QR Codes Work For You​

No matter your restaurant’s location or food selection, QR codes can work for virtually any business. When deciding how to set up your QR code, it may be helpful to consider your restaurant’s current needs.

  • Takeout-only – If you and your staff prefer to stay contactless and provide takeout-only orders, place QR codes at the front of the restaurant for customers to find the menu, place their orders, and digitally pay.
  • Waitlist-needed – If your restaurant is experiencing down-the-block lines, optimize your QR code generator to provide a waitlist or allow customers to check in for their reservations. Position the QR code in the front window or at the host stand for easy access to the customers mobile device. This is an easy way to communicate with customers without clogging the front entrance or overwhelming your staff. Giving your customers a sense of control is just the cherry on top.
  • Staff-needed – If your restaurant is short on staff, you’ll need them bussing tables, dropping off meals, and delivering extraordinary customer service. Placing QR codes at dining tables puts customers in the driving seat: they’ll be able to order, pay, and get their receipt in just a few clicks.

No matter your needs, QR codes provide versatility and flexibility. Everything is in one place, allowing for less dining room commotion. You’ll also want to consider additional QR code scanning, including

  • Sharing seasonal deals
  • Expanding your reach with advertisements
  • Providing a forum for customer reviews and feedback

Can QR Codes Break?

Unfortunately, yes. Usually, QR codes are created through a QR code generator. Within these generators, business owners can customize their data to direct customers to specific online pages and designs.A typo within the bar code can essentially render the barcode useless. Before printing out 50 tableside barcodes, test the QR codes on multiple devices and apps to ensure they’re working properly. If your code is not working on customer phones, there are a variety of troubleshooting options you can try:

  • Increase the color contrast of your codes to make them stand out
  • Ensure that the codes are not blurry or fuzzy from spilled drinks
  • Make sure the codes are large enough to be readable
  • Don’t pack your QR code with too much content

When the interface is easy to navigate and your staff is well trained it improves the dining experience for everyone.The good news is that most QR codes are secure and private and in no danger of leaking customer information, such as banking accounts, credit card numbers, or emails.

contactless menu

Streamline Your Service with GoTab

The best way to make your customer’s experience a great one is to implement a QR code that provides an effortless and contactless dining experience, and addresses your business’s needs. With GoTab at your fingertips, we can help you simplify your restaurant with customizable menus and mobile payment options.QR codes are the way of the future. Request a demo with us today to see how a streamlined, low-contact dining experience can help your restaurant grow.Sources:

Check out our Restaurant POS Features and Brewery POS Features to learn how we can optimize your restaurant operations

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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