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How Food Trucks Use GoTab to Keep Customers Coming Back

How Food Trucks Use GoTab to Keep Customers Coming Back

Food trucks thrive on delivering quick, delicious meals to an ever-changing crowd, but retaining loyal customers is essential for long-term success. With the help of GoTab’s innovative features—like mobile online ordering, targeted email promotions, and exclusive secret menus—food truck owners can create a personalized experience that keeps customers coming back for more. By combining convenience, rewards, and exclusivity, GoTab empowers food trucks to build a strong, loyal customer base.

Collecting Customer Emails for Targeted Promotions

GoTab’s mobile ordering is a game changer for food trucks, making the ordering process fast and seamless. Customers simply scan a QR code, browse the menu, and place their order directly from their smartphone. But the benefits don’t stop there. With customer permission, GoTab’s system can collect email addresses during the ordering process, giving food truck owners a valuable tool for building their marketing database.

With this data, food trucks can craft targeted email promotions that resonate with their audience. For instance, a truck specializing in tacos could send exclusive discounts on Taco Tuesday, or notify customers about upcoming appearances at local events. Personalized email campaigns allow food trucks to stay connected with their customers even after they’ve driven away, ensuring they remain top-of-mind for future dining decisions.

Creating Exclusive Loyalty Experiences with Secret Menus

Exclusivity is a powerful motivator, and GoTab’s secret menu feature takes loyalty programs to the next level. Food truck owners can create special menus that are only accessible to their most loyal customers, giving them access to unique dishes, special discounts, or early previews of new items. These secret menus can be unlocked by loyalty program members through GoTab’s digital platform, adding an element of surprise and excitement to the dining experience.

For customers, being part of an exclusive group adds value to their relationship with the food truck. For owners, it provides an opportunity to experiment with new dishes, gauge customer interest, and reward loyalty in a memorable way. The secret menu feature creates a sense of belonging that encourages repeat visits and fosters a deeper connection with the brand.

Enhancing Customer Loyalty with a Comprehensive Approach

GoTab’s loyalty-building features extend beyond emails and secret menus. Its digital loyalty programs incentivize repeat visits by rewarding customers with discounts, free items, or perks after a set number of purchases. The ability to easily reorder their favorite meals through GoTab’s mobile platform adds convenience, ensuring customers have a positive experience every time they interact with the food truck.

By combining these tools, food truck owners can create a multi-faceted loyalty strategy that engages customers at every touchpoint. Email promotions keep them informed and excited, secret menus make them feel special, and rewards programs give them tangible incentives to return.

Turning First-Time Customers into Lifelong Fans

GoTab’s suite of features doesn’t just help food trucks retain existing customers; it also converts first-time visitors into loyal fans. The seamless mobile ordering experience, coupled with personalized communication and exclusive perks, leaves a lasting impression that sets the food truck apart from the competition. Loyal customers are more likely to spread the word to friends, family, and social media followers, driving organic growth and boosting the truck’s visibility.

In the fast-paced world of food trucks, where diners often have countless options, creating loyalty is key to standing out. GoTab’s mobile ordering, email marketing capabilities, and secret menu options give food truck owners the tools they need to turn casual diners into dedicated regulars. By offering convenience, personalization, and exclusivity, food trucks can foster strong customer relationships that keep their business thriving.

Discover how GoTab’s Food Truck POS can supercharge your guest experience, simplify your operations, and keep your business cruising without a hitch.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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