Best Practices

How to Upgrade Your Brewery Offerings With Contactless Ordering

As a brewery operator, you’re always experimenting with new ingredients and fermentation methods to deliver innovative drafts. But when it comes to your customers’ overall happiness, the recipe to success includes more than delicious beer alone.In a recent Mastercard survey, 79% of participants report using contactless payments, motivated by safety and cleanliness. Contactless ordering is here to stay and is quickly becoming a feature that breweries can’t afford to overlook.Contactless ordering for breweries can provide guests with a higher caliber experience from their arrival at your brewery to the moment they’re ready to check out. In this short guide, we’ll cover the steps to improving your brewery payment technology and why contactless ordering and payment is the future of the brewery industry.

Step 1: Choose Your System

There are many potential systems for contactless ordering and payment at your brewery, ranging from online menus and ordering customers can access from home to on-site tap-to-pay solutions.Consider which parts of the ordering and payment process you’d like to make contactless, including:

  • Viewing the menu – QR codes, aka quick response codes, make it possible for guests to open a digital copy of the menu from their phones.
  • Adding to the digital check – Some systems make it possible for guests to keep their tabs open while dining.
  • Asking questions and making special requests – Want to free up your waitstaff? Look for solutions that allow for back-and-forth between guests and their servers.
  • Paying – Alongside contactless ordering, consider a solution that makes it easy for guests to pay with Apple Pay, a credit card, or Android Pay without creating a new account or downloading any new apps.
  • Splitting the tab and tips – If you’re implementing a contactless payment solution, make sure it also enables customers to contactless split or share the tab and tip.

Step 2: Brand and Customize Your Menu

Your paper menu has long been a part of your brewery’s branding—a place to provide tasting notes, suggested pairings, and a dash of humor.The same should be true of your digital menu.In fact, the right brewery POS system actually gives you more control over your branding. Be sure to use the following strategies:

  • Make changes and updates – It’s easier than ever to add, remove, or change items as needed without resorting to a red pen or paper inserts. Update your brewery with daily (or hourly!) specials.
  • Customize your media – Add food and beer photos, branding, and videos to your digital menus so customers get thirsty while they browse.
  • Implement menus by location – Use menu modifiers, and host different menus depending on where in the brewery customers are sitting. Want to provide a discount to customers toughing out the drizzle in your outdoor seating? It’s possible to show them a different menu than your indoor guests!

For more on how to use a No-POS system in the brewery industry, contact us today!

Step 3: Provide Options

The option to place an online order and pay contactlessly makes customers feel safer during the pandemic and impacts how positively or negatively they view a business. A recent report found that 77% of respondents feel the amount of in-person interaction at a business would at least “somewhat” affect their decision to visit it.But what about those customers who prefer to pay the old-fashioned way?Look for a solution that also includes credit card terminals to cover all your bases.

The Benefits of Contactless Ordering

Contactless payment improves your customers’ overall experience by making your business more efficient.This improved efficiency exists for everyone who frequents your brewery. For customers, the improvements are obvious:

  • They don’t have to wait to pay the tab
  • They can access the digital menu at any point during the dining experience
  • Pictures allow diners to visualize food and drink options easily
  • Contactless ordering streamlines delivery service, and gives them more time to focus on the overall dining experience

Breweries will also find that the right contactless POS reduces labor costs while raising profits in the following ways:

  • Transaction Rate — Breweries that adopt a contactless ordering system can process more sales during peak times.
  • Bigger Orders — Customers may be more inclined to add on to their order when they don’t have to flag down waitstaff. With GoTab, contactless orders are 23% larger than ones placed at the counter.

Experience the GoTab Impact Yourself

Contactless ordering is a great way to improve your brewery’s ability to provide first-rate customer service.And GoTab’s secure, customizable solution makes online ordering easier for customers and breweries. How much easier? Our clients process three to five times the number of transactions compared to businesses that use a standard POS.Our services give businesses better control over their presentation and branding, and customers enjoy our contactless business model more than the standard method of waiting in line to pay.Ready to take your brewery technology to the next level? Schedule a free demo, and we’ll help you get started!Sources: 

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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