How to Use a No-POS System in the Brewery Industry
You own a brewery, you’re short-staffed, and crowds are piling in. With a standard point of sale (POS) system, your customers have to get a server’s attention to open a tab for their party. As more people arrive, customer’s wait time increases, and the servers are swamped. Worst of all, the line at the door never seems to stop growing, no matter how fast the server swipes their guests’ credit cards.Sounds like a very stressful day at work. Consequently, the brewery faces bad reviews that day, all complaining about the wait time and poor service.The solution? A no-point-of-sale (No-POS) system. Utilizing a No-POS software system, or a contactless ordering for breweries, allows guests to order directly from their phone, open and close their own tabs, and share with their party. In this short guide, we’ll explain why contactless ordering and payment is the future of the brewery industry.
No-POS for Opening a Tab
In the typical brewery, hundreds of transactions are being made every day, which is why improving your brewery payment technology can be extremely beneficial. Using a No-POS system for transactions helps increase efficiency and profit while being easy to operate.And a No-POS system can streamline every step of your customers’ experience, starting with the moment they open a bar tab.
- Guests can start their own bar tab by scanning a QR code provided at each table and adding items to their cart. With the right No-POS system, they can even ask specific questions about your drafts and bottles within the online ordering process.
- Have guests who’d like some face-to-face interaction? Similar to a standard POS system, the server can also open a tab for the guest.
To streamline all parts of the ordering and payment process, look for a No-POS solution that allows guests to confirm their payment method before they begin online ordering and keep their tab open until they decide to close it (or until the brewery closes).
No-POS for Ordering, Enjoying, and Sharing
Your brewery’s menu can be displayed on your guests’ phones, including information such as:
- Draft names
- Descriptions and tasting notes
- Alcohol-by-Volume (ABV)
- Photos and videos
The beauty of using a No-POS system is that guests are allowed to place orders without waiting for a server to walk by. However, guests are not limited to ordering only through their mobile devices. Remember, aside from efficient service, guest interaction and customer service is also what keeps people returning! When making an order with a server, the server is able to access their tab and add to it as well.Your brewery can expect to see benefits when guests have control over their own orders. Some studies have shown that people spend more when payments are contactless. The reasons why are intuitive—your customers can always add another pint to their order no matter how busy the waitstaff is.Beyond this potential boon to profits, there are several other benefits of contactless ordering and payment at your brewery.
- Easy menu modifications – Your menu can be updated and modified at any time. Just tapped a keg? Remove that menu item without disappointing your guests all day. Want to run an impromptu happy hour special? You can do that, too!
- Tab sharing – Once a tab is opened, guests are allowed to share their tab with their party through text or QR code from their phone. Their party is also given the option to split across multiple cards, or pay only with one. Not only does this help out the servers, but it also saves on the guests’ time!
No-POS for Closing a Tab
While you may already have a tap-to-pay option at your register, a holistic No-POS solution gives guests far more payment options.For example, GoTab’s No-POS system accepts:
- Apple Pay
- Android Pay
- Google Pay
- Credit cards
- Debit cards
- Gift Cards
GoTab allows guests to enter their own payment information, mitigating potential security issues. Once a payment method is entered, orders may be processed. Once finished, a guest simply has to close their tab from their phone (and leave a tip). Afterward, the receipt is emailed to the guest.Just like that, in under 30 seconds, the transaction is over—with no app download necessary!
No-POS for Take-out and Delivery
GoTab offers more than just dine-in perks. You can use the same system to process take-out and delivery orders. Just as with dine-in guests, remote customers can benefit from a two-way text, status updates of their order, and the opportunity to pay with multiple methods.
GoTab: The Champagne of No-POS Systems
As a brewery operator, your goal is streamlining customer service while providing a superior guest experience. And when it comes to security, ease-of-use, and speed, there’s no match for a No-POS system.We designed GoTab to help the Brewery and Restaurant scene flourish. The No-POS System is guiding the Brewery Industry towards:
- Higher customer spending
- Better experience and hospitality
- Lower payment processing fees
- Improved order efficiency
With our No POS system, the options are unlimited. By integrating the old with the new, GoTab is making going out for a drink all the more desirable.Ready to take your brewery technology to the next level? Click now to Request a Demo.Sources:
- The Guardian. Contactless payment is making it easier to spend. https://www.theguardian.com/money/2021/mar/07/contactless-is-making-it-easier-to-spend-but-is-that-a-good-thing
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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.