Leveraging Memberships & Subscriptions for Hospitality Success
For hospitality businesses, guest loyalty is the cornerstone of success. Yet, the traditional “punch card loyalty” and rewards programs have lost their appeal, placing hospitality businesses in a key position to personalize interactions with new guests and drive revenue from existing ones.
For hospitality businesses, guest loyalty is the cornerstone of success. Yet, the traditional “punch card loyalty” and rewards programs have lost their appeal, placing hospitality businesses in a key position to personalize interactions with new guests and drive revenue from existing ones. Forward-thinking operators are elevating their approach by introducing appealing membership and subscription programs.
The possibilities are virtually endless once you start thinking about it. From a Mug Club in your brewery, exclusive gaming options and reservations for your eatertainment venue, caffeine clubs with special offers, to VIP access in your club or restaurant, the opportunities to engage guests are boundless.
And here's the kicker: GoTab delivers these powerful tools straight out of the box, without any extra fees. It's your vision, powered by our technology, with no limits but those of your creativity, allowing you to turn visitors into VIPs.
Reward Your Best Customers
What if you could turn your occasional visitors into raving fans? Memberships and subscriptions offer a unique opportunity to provide your most loyal customers with special privileges and benefits. Think early access to new products, exclusive discounts, or invitations to members-only events. These perks go beyond simple rewards; they foster a deeper emotional connection between your brand and your guests, transforming casual patrons into dedicated advocates while allowing your business to drive recurring revenue.
Drive High-Value Visits
How can you keep your customers coming back for more? By integrating your membership program with your marketing efforts, you can create a dynamic flow of communication that keeps members engaged. Share limited-time offers, special releases, and exclusive events to encourage frequent visits. This targeted engagement not only boosts customer satisfaction but also increases their lifetime value, driving substantial revenue growth.
Flawless Execution
Consider the impact of a seamless customer experience where members are recognized and rewarded instantly. Integrating your membership program with your existing systems ensures flawless execution. Guests no longer need to carry membership cards or remember codes; their membership status is automatically recognized. This streamlined approach enhances operational efficiency and significantly improves customer satisfaction, making every visit smooth and enjoyable.
Start Thinking About Your Revenue-Driving Programs
Have you explored the potential of memberships and subscriptions to revolutionize your business? These programs can significantly enhance customer loyalty and drive revenue growth. By crafting a membership program that aligns with your unique brand and guest needs, you can unlock new opportunities for engagement and profitability.
To see a powerful membership and subscription solution in action, check out GoTab’s Memberships & Subscriptions. Discover how this seamless integration can transform your business and boost your bottom line.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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