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Majestic Neighborhood Cinema Grill Expands Gift Card Program through Factor4 Integration with GoTab POS

Majestic Neighborhood Cinema Grill Expands Gift Card Program through Factor4 Integration with GoTab POS

Broomall, PA. December 10th, 2024  – Factor4, a leading provider of gift card and loyalty solutions, has announced a new integration with the GoTab entertainment commerce platform. The integration brings enhanced flexibility and reach to Majestic Neighborhood Cinema Grill, a growing chain of dine-in movie theaters in Phoenix, Arizona, as they transition to a more robust and customer-centric gift card program.

Majestic previously relied on the built-in gift card functionality within their former POS, which presented limitations. Gift cards could only be redeemed in-store, restricting their ability to sell and redeem across multiple customer touchpoints, including online ticket sales, in-person purchases at concession stands, and their website. This posed challenges for Majestic in delivering the seamless, omnichannel experience their customers have come to expect.

“GoTab’s Partnership with Factor4 Delivers Enhanced Flexibility”

By integrating with Factor4, GoTab POS offers Majestic a comprehensive gift card solution that covers all customer interaction points. Majestic can now issue, redeem, and manage gift cards through multiple channels—online and in-store, making it easier for their guests to purchase tickets, concessions, and gift cards wherever they are.

"At GoTab one of our guiding principles is to enable our operators to choose the best-of-breed tools they need to help their business thrive. Instead of a walled garden that locks operators into our way of doing everything, our open API publicly available at https://docs.gotab.io/ enables easy integration with virtually any modern technology," said Mateen Habib, VP of Growth at GoTab. "Factor4 delivers the flexibility that Majestic needs to meet their growing customer expectations and provides the robust tools necessary for a best-in-class gift card program."

“Enhancing the Guest and Employee Experience”

With the new system in place, Majestic is well-equipped to streamline the guest and employee experience, offering a simplified and unified approach to gift cards. This enables Majestic to expand its offerings and improve customer engagement during critical periods like the holidays.

“We're thrilled with how the integration has improved both our guest and employee experience,” said Tabitha Blaylock, Sr. Director of Operations at Majestic Neighborhood Cinema Grill. “Our team is now able to offer gift cards across all customer touchpoints—online ticketing, concessions, and more. Factor4's solution has not only made the process easier but has enhanced how we engage with our guests, especially as we gear up for the holiday season.”

Holiday Gift Card Promotions

As the holidays approach, Majestic will leverage Factor4’s platform to run special gift card promotions, offering bonus value gift cards during the holiday shopping season. This added feature will help drive customer traffic and enhance the appeal of their gift card offerings during the busiest time of the year.

Factor4's Role in Elevating Gift Card Programs

Factor4’s Chief Revenue Officer, Ryan Rose, emphasized the company's commitment to offering solutions that are adaptable to evolving consumer needs. “This partnership with GoTab is exactly what Factor4 is designed for,” Rose said. “Gift card programs have expanded significantly over the years, as have customer expectations. POS systems and merchants typically don’t specialize in these programs, but Factor4 bridges the gap and delivers best-in-class gift card experiences.”

The integration between Factor4 and GoTab provides the foundation for businesses like Majestic to thrive by offering guests an enhanced, seamless experience—especially as gift cards continue to grow in popularity as a preferred method of payment.

For more information about this partnership or to learn more about Factor4’s gift card solutions, please contact:

Ryan Rose
Chief Revenue Officer, Factor4
ryan@factor4gift.com
(484) 471-3963

About Factor4
Factor4 is a leading provider of gift card and loyalty program solutions that help merchants increase revenue and customer engagement. With thousands of businesses using its solutions across multiple industries, Factor4 specializes in delivering comprehensive, omnichannel gift card programs that can integrate with existing POS systems to meet the evolving needs of merchants.

About GoTab
GoTab, Inc. empowers hospitality operators with a flexible, guest-centric platform designed to enhance guest experiences while driving operational efficiency. Featuring an advanced point-of-sale system, Kitchen Display Systems (KDS), RFID technology, Self-Ordering Kiosks, and a suite of integrated tools, GoTab helps operators meet their unique needs in an ever-evolving industry. Processing over $500 million annually in gross merchandise value (GMV) and operating across 39 U.S. states and Canada, GoTab is trusted by restaurants, breweries, food halls, hotels, and large venues. Request a demo to learn more

About Majestic Neighborhood Cinema Grill
Majestic Neighborhood Cinema Grill is a dine-in movie theater chain based in Phoenix, AZ, offering a unique combination of entertainment and dining in a comfortable, luxurious environment. Known for its exceptional service and strong community ties, Majestic delivers a one-of-a-kind movie-going experience.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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