Not Just a Pickleball Club—How Paddle & Par is Redefining the Social Sports Experience in Beverly Hills, Michigan

When Paddle & Par opened its doors in Beverly Hills, Michigan, it wasn’t just launching a new venue—it was introducing a new way to play, dine, and connect, all with a touch of luxury. Gone are the neon lights and vending machine vibes of typical pickleball clubs. Paddle + Par offers handcrafted cocktails, scratch-made dishes, and lounge seating that feels more like a boutique hotel than a sports facility.

Metro Detroit has a huge pickleball and golf culture, and the visionaries of Paddle & Par wanted to bring a state-of-the-art experience to the community.

“It’s far from a typical indoor pickleball and golf facility,” said Michael Haener, Paddle & Par’s COO and designer. “We are a sports facility, full service bar and restaurant, and one of the most premier event spaces in Metro Detroit.”

The Vision: A 48,000-Square-Foot Community Hub

What started as a simple idea—a bar with a few golf simulators—quickly evolved into a 48,000-square-foot hospitality destination. Co-founders Neal and Dawn Check saw more than just a sports trend in pickleball. They saw a chance to build a community-driven space that would become a staple in Metro Detroit’s social scene.

The forward-thinking hospitality brand is sports-focused with a great restaurant that offers scratch-made Italian-inspired dishes with seasonal and local ingredients. There’s even a chef on staff and the food is top-tier. 

“We encourage all of the staff to taste the food and beverages so they can talk about it with passion and accuracy,” Haener shared. 

Paddle + Par now features:

• 11 tournament-style indoor pickleball courts
• 5 high-tech golf simulators
• A scratch kitchen led by an executive chef
• A full bar with craft cocktails, curated wine selections, and local beer
• Lounge-style seating, private event spaces, and soon, an outdoor patio and fire pit

The Challenge: Balancing High-Touch Hospitality with Scalable Tech

Michael Haener says he knew the space had to feel different from the moment guests walked in. “Every detail matters—lighting, music, textures,” he said. “We wanted a place where people would come for a match and end up staying for the night.”

But with such a large space, balancing a high-end guest experience with operational efficiency was critical.

That’s where GoTab came in.

The GoTab Solution: Tech that Enhances the Vibe

From day one, GoTab became part of Paddle & Par’s vision to create a seamless guest experience—from the courts to the kitchen to the bar. Here's how:

• Handheld POS devices allow servers to move freely between the courts, golf bays, and lounge areas while taking orders and processing payments on the spot.
  
  
• QR code ordering is being phased in across the venue, giving guests the ability to order from anywhere—whether courtside or couchside.
  
  
• Integration with PodPlay is in the works, aiming to streamline all bookings, revenue data, and service metrics into one centralized system.

“We chose GoTab because it lets us scale without compromising quality,” Haener said. “Eventually, guests will be able to order drinks from their court and have them delivered without ever missing a serve.” - Michael Haener

Results: $70K+ in Private Event Revenue by Month Two

Just two months after opening, Paddle & Par has already become one of the most talked-about venues in the area. With more than 200 private event inquiries and over $70,000 in event revenue, the demand speaks for itself.

“I think we are by far the coolest place in town,” Haener explained. “It’s just so big and there’s so much to do, and the food is really, really good.”

Corporate clients love the venue’s interactive nature. Guests come for pickleball or golf, and end up staying for a cocktail or a team dinner. It’s a full-service hospitality experience—with GoTab helping make it happen behind the scenes.

Some early guests have already taken to review sites to describe their experience at Paddle & Par—and the feedback speaks volumes.

“This isn’t your average pickleball facility. It’s more of a country club experience with an open invitation. Yes, the courts/open play are slightly more than their competitors, but there is no comparison when it comes to the facilities and services provided. The amenities, the food, the drinks, and the staff—top tier.”

“The best place for indoor pickleball! The food is incredible—I highly recommend the beet salad and any of the pizzas. The service is top-notch, and the courts are outstanding. The integration of technology….takes the experience to another level. I highly recommend it!”

Why Paddle & Par Chose GoTab

As Paddle & Par expands with outdoor seating and additional programming for younger guests, GoTab’s flexible platform will continue to adapt with them.

“We’re building a brand,” Haener said. “GoTab gives us the tools to grow while staying true to the vibe we’ve created. It helps us work smarter, not harder.”

He said they chose GoTab because the entertainment commerce platform “lets us scale without compromising quality. We want frictionless and upscale—but with our own twist.”

Key Takeaways

• Venue: Paddle & Par, Beverly Hills, Mich.
  
  
• Opened: Early 2025
  
  
• GoTab Tools Used: Handheld POS devices, QR ordering (phased rollout), integration prep with PodPlay
  
  
• Results: $70K+ private event revenue in 2 months, growing community, seamless guest experience
  
  
• Why It Works: GoTab supports Paddle + Par’s modern, upscale hospitality model with tools that match their forward-thinking design.
  
  
• The Future Is Here: Pickleball has been named the fastest-growing sport in the United States. Pickleball-focused venues that pair sport with food and beverage are outperforming single-use spaces, generating 25–35% more in average revenue per guest visit. – Source: Hospitality Trend Reports 2024

To learn more about Paddle & Bar and see their innovative social club, visit here.