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Scalable Success: How Red Willow on Main Grows with GoTab

Red Willow on Main began in 2015 when Delana Gorman and her sister started their catering company. They wanted to share their love for food and bring people together. At first, they ran the business out of local kitchens and facilities. For three years, they honed their skills, built their reputation, and developed strong relationships in their local community.

Red Willow on Main began in 2015 when Delana Gorman and her sister started their catering company. They wanted to share their love for food and bring people together. At first, they ran the business out of local kitchens and facilities. For three years, they honed their skills, built their reputation, and developed strong relationships in their local community.

‍We offer an exceptional venue for all your event needs. Our catering services are available both on-site and off-site. Additionally, we pride ourselves on being a community-focused family restaurant and bar that welcomes everyone. Whether you crave classic comfort food or want to explore unique culinary options, we've got you covered. If you're seeking something fresh and exciting, just let us know, and we'll bring it to life. - Delana Gorman, Owner, Red Willow on Main

Transforming a Historic Grocery Store into a Vibrant Event Venue

In 2018, after years of hard work, Red Willow on Main made a big move. They partnered in renovating an old grocery store and transformed it into a vibrant event venue. Tapping into the building's authentic charm they also incorporated contemporary features. The result is a stunning venue that offers something for everyone.

‍Red Willow on Main has since flourished. Guests can now host their events at a beautiful location. They can also enjoy great catering services. The mix of venue and catering provide their local clientele with a complete catering and event solution. This makes planning easier for clients and strengthens Red Willow on Main’s role as a cornerstone in the community.

Tapping into Growth: Red Willow on Main Welcomes Tumbleweed Taps

Recently, Red Willow on Main took another bold step by acquiring the adjacent bar, Tumbleweed Taps, formerly Tumbleweed Brewing and Wine Company. The bar adds yet another layer to the business. As the spaces are connected, it gives guests another option when dining on site. It also provides an important new revenue stream for the business. This addition has made the venue a one-stop destination for celebrations, where guests can enjoy great food, drinks, and a vibrant atmosphere all in one place. 

Embracing Innovation: How GoTab Supports Red Willow on Main’s Growth

After choosing GoTab, Red Willow on Main swiftly realized its benefits as a versatile, customer-centric restaurant point of sale system. The remarkable aspect of the GoTab POS for Red Willow on Main is its adaptability. Its robust, portable POS hardware enables staff to effortlessly relocate the system as needed throughout the day. The POS software is packed with features, allowing the flexibility to use the platform for nontraditional use cases, like an upcoming fundraising event where tickets will be sold at the entrance. 

‍"Our journey has always been about growth and creating unforgettable experiences for our guests. By incorporating GoTab, we’ve been able to streamline our operations while maintaining the warm, personal touch that makes Red Willow on Main special. Whether it’s hosting a wedding, expanding with Tumbleweed Taps, or running a large-scale event, GoTab gives us the flexibility to scale seamlessly. It’s helped us evolve without losing what makes us a cornerstone of our community." - Delana Gorman

The implementation of the GoTab Point-of-Sale (POS) system has equipped Red Willow on Main with the flexibility essential for providing an exceptional guest experience on-site while also broadening their operations at the bar. With GoTab, Red Willow on Main demonstrates that even remote, rural establishments can use innovative tech to boost both efficiency and customer satisfaction. Their inspiring story is one of growth, adaptation, and a commitment to providing exceptional experiences for clients.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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