Seamless Brewery Operations at Arts District Brewing Co.
As outdoor dining began again in Los Angeles in early Spring of 2021, Downtown Los Angeles hotspot and innovative brewery Arts District Brewing Co. needed a partner that could usher them into safe, effective ordering processes at their larger location. The team was still operating under minimal staff and needed a platform that could aid them in getting food and drinks to patrons fast.
As outdoor dining began again in Los Angeles in early Spring of 2021, Downtown Los Angeles hotspot and innovative brewery Arts District Brewing Co. needed a partner that could usher them into safe, effective ordering processes at their larger location. The team was still operating under minimal staff and needed a platform that could aid them in getting food and drinks to patrons fast.
People are so excited that they don’t have to wait to order anymore. Whether they want another round or forgot a food item, the convenience is next-level. We are excited to keep working with GoTab as our indoor dining options reopen and more people get vaccinated. Our staff is less stressed out as well. It’s been easy getting them up-to-speed on the interactivity with the app and how to explain it to customers, and they even enjoy using it themselves for staff meals. When they spend time answering guest questions now, they can take their time, as they’re not running to other tables to take orders or check in.
Stephen Dorame, Assistant General Manager of Arts District Brewing Co.
Faster Table Turns Leads to Increased Revenue
More guests serviced equals more revenue! The brewery was able to turn tables over faster, as patrons didn’t have to linger to pay their tabs or checks. Since GoTab allows the customer to pay directly, patrons could be in-and-out in as little as an hour. Others, who just wanted to order one beer before continuing their evening, could be in-and-out in as little as fifteen minutes.
Individualized QR Codes without Any Downloads
Arts District Brewing Co. saw differentiation in each table that used GoTab’s brewery POS system. Rather than one “standing code” generated through other POS options, GoTab allowed them to have a unique code per table, making it easier for food runners to locate customers and for the back-of-house to address specific needs. Dorame cited downloadable platforms as a turnoff for customers, so he was thrilled when GoTab took his guests straight to a URL.
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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