Skip the Lines, Savor the Moments with GoTab's Self-Ordering Kiosk
Today’s inbox overflows with inspiration for the GoTab product team, providing the perfect segue into a discussion about one of our most innovative offerings to date, the Self-Ordering Kiosk.
The recent article from Food on Demand, "Two New Polls Underscore Importance of Kiosks and Loyalty Programs," not only validated our decision to introduce the GoTab Self-Ordering Kiosk last fall but also illuminated the growing trend towards self-service technology in the food and beverage industry. Our foresight into the market’s needs was clear. We anticipated a significant demand for such technology, especially with the fusion of new food and beverage (F&B) concepts within entertainment venues and the revival of sophisticated food hall experiences, exemplified by the recent launch of Upside on Moore in Arlington, VA. The Kiosk stands as a testament to our commitment to empowering operators, offering them a versatile tool to enhance the guest experience. It allows guests to dictate their interaction with the venue, be it through self-ordering and payment, traditional counter service, or a blend of service styles.
However, the insights gleaned from the polls reveal an even deeper consumer affinity for self-service technology than we had initially hypothesized. According to data from a Tillster survey of 1,000 U.S.-based quick-service and fast-casual diners, an overwhelming 57 percent expressed a desire for more kiosks in their favorite eateries, a significant jump from the 36 percent recorded last year. This surge in consumer interest underscores a shift in dining preferences towards greater autonomy and efficiency.
Since the launch of the GoTab Self-Ordering Kiosk, we have been relentless in our efforts to refine its user interface and operational flow, drawing from a wealth of customer feedback. What sets our Self-Ordering Kiosks apart in a crowded market is their unparalleled flexibility; GoTab’s kiosk software is designed to operate seamlessly across any hardware platform. Whether it’s Android, iOS, or any screen size ranging from 10 to 22 inches—and potentially beyond—the software's adaptability ensures that it can even transcend the need for a dedicated screen.
In our pursuit of innovation, we are also expanding the functionality of our Point of Sale (POS) systems, enabling them to transition into kiosks as operational demands dictate. This dynamic interchangeability allows for a fluid, efficient service model, where POS stations can effortlessly toggle between standard and kiosk modes.
Another cornerstone of our approach is our commitment to utilizing commodity hardware, minimizing proprietary dependencies with the exception of our card reader. This strategy not only enhances the accessibility and scalability of our solutions but also aligns with our overarching philosophy of software innovation. In an era where hardware evolves at breakneck speed and consumer interfaces diversify, our vision extends to the incorporation of emerging technologies—such as projection interfaces and novel interaction paradigms—into our platform.
By steadfastly focusing on the future of hardware and software integration, we position ourselves at the forefront of the industry, ready to embrace and implement the next wave of technological advancements in service and payment processing. Our dedication to innovation, flexibility, and customer-centric design is what makes the GoTab Self-Ordering Kiosk not just a product, but a comprehensive solution for the evolving landscape of food and beverage service.
Get all the product details on our Self Ordering Kiosk and request a demo today if you'd like to learn more about how you can put this powerful capability to use in your venue.
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