Skip the Lines, Savor the Moments with GoTab's Self-Ordering Kiosk

Today’s inbox overflows with inspiration for the GoTab product team, providing the perfect segue into a discussion about one of our most innovative offerings to date, the Self-Ordering Kiosk. 

The recent article from Food on Demand, "Two New Polls Underscore Importance of Kiosks and Loyalty Programs," not only validated our decision to introduce the GoTab Self-Ordering Kiosk last fall but also illuminated the growing trend towards self-service technology in the food and beverage industry. Our foresight into the market’s needs was clear. We anticipated a significant demand for such technology, especially with the fusion of new food and beverage (F&B) concepts within entertainment venues and the revival of sophisticated food hall experiences, exemplified by the recent launch of Upside on Moore in Arlington, VA. The Kiosk stands as a testament to our commitment to empowering operators, offering them a versatile tool to enhance the guest experience. It allows guests to dictate their interaction with the venue, be it through self-ordering and payment, traditional counter service, or a blend of service styles.

However, the insights gleaned from the polls reveal an even deeper consumer affinity for self-service technology than we had initially hypothesized. According to data from a Tillster survey of 1,000 U.S.-based quick-service and fast-casual diners, an overwhelming 57 percent expressed a desire for more kiosks in their favorite eateries, a significant jump from the 36 percent recorded last year. This surge in consumer interest underscores a shift in dining preferences towards greater autonomy and efficiency.

Since the launch of the GoTab Self-Ordering Kiosk, we have been relentless in our efforts to refine its user interface and operational flow, drawing from a wealth of customer feedback. What sets our Self-Ordering Kiosks apart in a crowded market is their unparalleled flexibility; GoTab’s kiosk software is designed to operate seamlessly across any hardware platform. Whether it’s Android, iOS, or any screen size ranging from 10 to 22 inches—and potentially beyond—the software's adaptability ensures that it can even transcend the need for a dedicated screen.

In our pursuit of innovation, we are also expanding the functionality of our Point of Sale (POS) systems, enabling them to transition into kiosks as operational demands dictate. This dynamic interchangeability allows for a fluid, efficient service model, where POS stations can effortlessly toggle between standard and kiosk modes.

Another cornerstone of our approach is our commitment to utilizing commodity hardware, minimizing proprietary dependencies with the exception of our card reader. This strategy not only enhances the accessibility and scalability of our solutions but also aligns with our overarching philosophy of software innovation. In an era where hardware evolves at breakneck speed and consumer interfaces diversify, our vision extends to the incorporation of emerging technologies—such as projection interfaces and novel interaction paradigms—into our platform.

By steadfastly focusing on the future of hardware and software integration, we position ourselves at the forefront of the industry, ready to embrace and implement the next wave of technological advancements in service and payment processing. Our dedication to innovation, flexibility, and customer-centric design is what makes the GoTab Self-Ordering Kiosk not just a product, but a comprehensive solution for the evolving landscape of food and beverage service.

Get all the product details on our Self Ordering Kiosk and request a demo today if you'd like to learn more about how you can put this powerful capability to use in your venue.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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