T-Squared Social, a vast venue spread across 22,000 square feet, required a solution to overcome operational challenges in offering diverse gaming reservations, food & beverage orders, and guest interactions simultaneously.
Overview
Nestled in the vibrant heart of Manhattan and opened in late 2023, T-Squared Social, backed by Justin Timberlake and Tiger Woods, redefines the multi-dimensional dining experience. This premium concept seamlessly blends elevated cuisine and craft cocktails with cutting-edge Full Swing simulators for golf and an array of interactive gaming options, including duckpin bowling, darts, and premium sports viewing. Spanning an impressive 22,000 square feet, this establishment can accommodate over 300 guests, promising an unparalleled dining and eatertainment experience in the heart of the city.
The Situation
T-Squared Social, a vast venue spread across 22,000 square feet, required a solution to overcome operational challenges in offering diverse gaming reservations, food & beverage orders, and guest interactions simultaneously. Offering an array of experiences like bowling, interactive golf, sports simulators, and darts, the concept encountered complexities for both staff and patrons. Traditional point-of-sale systems lacked the flexibility and convenience needed to streamline operations and deliver seamless guest experiences. The venue's expansive layout and diverse gaming options highlighted the necessity for a system capable of efficiently managing high volumes across distinct areas while possessing the features necessary for club memberships and large scale hospitality management.
Solution
To overcome these challenges and enhance the overall guest experience, T-Squared Social turned to GoTab's innovative POS and KDS solutions. By implementing GoTab's platform, including the Pocket POS and KDS Kitchen display systems, T-Squared Social revolutionized its operational capabilities and elevated the eatertainment experience for its patrons. With features like shared tab control, smart kitchen management, and advanced administrative functionalities, GoTab empowered the venue's staff to efficiently manage inventory, menus, and shifts.
"GoTab's innovative solutions and offerings have been instrumental in our ability to streamline operations and optimize both experiences and efficiencies," said Steven Sartuche, General Manager of T-Squared Social.
Moreover, GoTab's integration with T-Squared Social's custom-built app provides guests with convenient access to subscriptions and reservations, enhancing convenience and engagement. Leveraging GoTab's extensive POS capabilities and intuitive user experience, T-Squared Social successfully reduces costs, optimizes operations, and delivers seamless experiences for its guests.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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