Best Practices

Choosing the Right Point of Sale - Insights from CraftWorx Taproom

In a recent webinar, Chris McCarrick , the visionary owner of CraftWorx Taproom, a dynamic and renowned venue celebrated for its exceptional craft beer collection and unique ambiance, takes center stage. Drawing from his rich experience, Chris navigates the intricate landscape of selecting an optimal point of sale (POS) system. With a sharp focus on the transformative impact of  GoTab, Inc. and PourMyBeer, Chris delves deep into the realms of operational efficiency within the context of breweries and the broader hospitality domain, unveiling the intricacies of choosing the right POS system and the real-world implications of such choices.

Understanding the Challenges

Chris initially explained the challenges that prompted CraftWorx to explore a new point of sale system. The limitations of their previous system in terms of speed, responsiveness, and data access led to frustrating experiences for both staff and customers. The need for a system that could handle their large volume of guests seamlessly and provide real-time insights into operations became paramount.

Unveiling the Benefits of GoTab

As Chris delved into the features and advantages of GoTab, it became evident that this solution was tailored to address Craftworx's needs. The two-way communication capability, which significantly accelerated interactions with guests, was highlighted. Chris stressed that the real-time data access, especially for kitchen display systems and point of sale, was a game-changer, enabling faster decision-making and enhancing guest satisfaction.

One of the standout features was the ease of access to the kitchen display systems and point of sale from personal devices, such as phones. This feature provided unparalleled flexibility and the ability to monitor operations and manage issues from anywhere. Furthermore, the reduction in missed orders, errors, and off-menu items greatly streamlined operations and increased customer satisfaction.

Tangible Results

Chris shared tangible results CraftWorx experienced after switching to GoTab. Notably, the check-in time was four times faster, leading to improved guest experiences and increased revenue. The overall speed of service was optimized, as the system facilitated a focus on drink quality and guest interactions rather than manual transactions. The reduction in operational costs due to lower monthly fees and merchant fees was also a notable outcome.

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Q&A Session - Addressing Concerns

In the engaging Q&A session, Chris responded to attendees' queries:

Card Declines and Transaction Forcing: Chris described GoTab's robustness in handling card declines, where the system continuously attempts to process the transaction. He also mentioned the absence of reports about overdraft issues with GoTab transactions.

Integration with Third-Party Tools: While GoTab offers various integrations, Chris highlighted the ease of use and the impending integration with QuickBooks for smoother financial management.

Handling Open Tabs and Throttling: Chris discussed GoTab's advantage of having a locked tab tied to the customer's device, eliminating issues of double charging. He also mentioned GoTab's throttling tools that allow the kitchen to manage order flow during peak times.


Chris provided a firsthand account of how CraftWorx's transition to GoTab revolutionized their operational efficiency and enhanced customer experiences. The robust features, real-time data access, and seamless integrations offered by GoTab showcased its effectiveness as a versatile and powerful point of sale solution. The success story of CraftWorxs' transformation serves as an inspiring example for businesses seeking innovative ways to optimize operations and delight their customers.

Request a demo today and learn about GoTab’s Solutions for Breweries and Restaurants.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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