Choosing the Right Point of Sale - Insights from CraftWorx Taproom
In a recent webinar, Chris McCarrick , the visionary owner of CraftWorx Taproom, a dynamic and renowned venue celebrated for its exceptional craft beer collection and unique ambiance, takes center stage. Drawing from his rich experience, Chris navigates the intricate landscape of selecting an optimal point of sale (POS) system. With a sharp focus on the transformative impact of GoTab, Inc. and PourMyBeer, Chris delves deep into the realms of operational efficiency within the context of breweries and the broader hospitality domain, unveiling the intricacies of choosing the right POS system and the real-world implications of such choices.
Understanding the Challenges
Chris initially explained the challenges that prompted CraftWorx to explore a new point of sale system. The limitations of their previous system in terms of speed, responsiveness, and data access led to frustrating experiences for both staff and customers. The need for a system that could handle their large volume of guests seamlessly and provide real-time insights into operations became paramount.
Unveiling the Benefits of GoTab
As Chris delved into the features and advantages of GoTab, it became evident that this solution was tailored to address Craftworx's needs. The two-way communication capability, which significantly accelerated interactions with guests, was highlighted. Chris stressed that the real-time data access, especially for kitchen display systems and point of sale, was a game-changer, enabling faster decision-making and enhancing guest satisfaction.
One of the standout features was the ease of access to the kitchen display systems and point of sale from personal devices, such as phones. This feature provided unparalleled flexibility and the ability to monitor operations and manage issues from anywhere. Furthermore, the reduction in missed orders, errors, and off-menu items greatly streamlined operations and increased customer satisfaction.
Tangible Results
Chris shared tangible results CraftWorx experienced after switching to GoTab. Notably, the check-in time was four times faster, leading to improved guest experiences and increased revenue. The overall speed of service was optimized, as the system facilitated a focus on drink quality and guest interactions rather than manual transactions. The reduction in operational costs due to lower monthly fees and merchant fees was also a notable outcome.
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Q&A Session - Addressing Concerns
In the engaging Q&A session, Chris responded to attendees' queries:
Card Declines and Transaction Forcing: Chris described GoTab's robustness in handling card declines, where the system continuously attempts to process the transaction. He also mentioned the absence of reports about overdraft issues with GoTab transactions.
Integration with Third-Party Tools: While GoTab offers various integrations, Chris highlighted the ease of use and the impending integration with QuickBooks for smoother financial management.
Handling Open Tabs and Throttling: Chris discussed GoTab's advantage of having a locked tab tied to the customer's device, eliminating issues of double charging. He also mentioned GoTab's throttling tools that allow the kitchen to manage order flow during peak times.
Conclusion
Chris provided a firsthand account of how CraftWorx's transition to GoTab revolutionized their operational efficiency and enhanced customer experiences. The robust features, real-time data access, and seamless integrations offered by GoTab showcased its effectiveness as a versatile and powerful point of sale solution. The success story of CraftWorxs' transformation serves as an inspiring example for businesses seeking innovative ways to optimize operations and delight their customers.
Request a demo today and learn about GoTab’s Solutions for Breweries and Restaurants.
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