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Why Self-Serve Wine Bars Are Winning with GoTab & WineEmotion USA

Why Self-Serve Wine Bars Are Winning with GoTab & WineEmotion USA

What’s driving the remarkable success of self-serve wine bars? It’s the combination of cutting-edge technology and a guest-centered approach. At the core of this transformation are GoTab and WineEmotion USA, two industry leaders redefining how wine bars operate.

GoTab’s advanced POS system streamlines transactions and simplifies operations, while WineEmotion USA wine dispensers bring precision, elegance, and perfect taste to every pour. Together, they enable wine bars to provide a seamless, interactive, and personalized experience for guests, while also maximizing efficiency and profitability for owners.

This winning partnership is not just about technology—it’s about creating a space where customers can explore and enjoy wine on their terms, and owners can run their business with ease and insight.

Why Self-Serve Wine Bars Are Growing in Popularity

Self-serve wine bars are becoming a hit with wine enthusiasts and business owners alike, offering a unique and flexible way to explore wines without the typical service limitations. For customers, the appeal lies in the ability to sample wines at their own pace, choosing from a variety of labels and pouring sizes. This approach lets patrons explore premium and rare wines by the ounce, encouraging more adventurous tastings.  
It's an experience-driven model that aligns with trends toward personalization and control, fostering a more engaging and memorable visit.

Enhancing Self-Serve Experiences with WineEmotion

WineEmotion dispensers elevate the self-serve wine experience by bringing technology, precision, and sophistication to every pour. A WineEmotion wine dispenser maintains wine at ideal serving temperatures and use gas preservation systems to keep wine fresh for extended periods, allowing customers to enjoy every taste as intended by the winemaker. With multiple pour size options, customers can sample wines in small quantities or go for a full glass, giving them the flexibility to try high-end or unique wines without the commitment of a bottle. This variety of options creates a unique tasting journey, for any budget, enabling guests to discover new favorites in a relaxed, self-paced setting.

For self-serve wine bar owners, WineEmotion streamlines operations by reducing waste, standardizing pours, and cutting down on the need for extensive staff intervention. The self-serve model frees up staff to focus on customer service and maintenance, allowing the business to operate smoothly even during peak hours. By combining these practical advantages with a more engaging customer experience, WineEmotion is a powerful tool for creating a dynamic, profitable self-serve wine bar environment. 

The Role of GoTab in Streamlining Operations

An efficient point-of-sale system is essential for managing a self-serve wine bar, as it centralizes and automates many operational tasks, simplifying the overall experience for both staff and customers. GoTab, when integrated with WineEmotion wine dispensers, customers can easily load credits or set up a digital tab, allowing them to access wines independently and at their own pace. This reduces wait times and creates a seamless, self-directed experience for patrons, freeing up staff to focus on customer engagement and other high-value tasks instead of constant monitoring of pours.

Heres how it works:

  1. Create a Card: Customers start by adding funds to a wine card via GoTab.
  2. Effortless Ordering: Once the card is loaded, customers can access the WineEmotion dispensers and pour wine at their own pace. 
  3. Streamlined Payments: GoTab ensures that payments are simple and seamless without the need for manual intervention, speeding up checkout and reducing errors.
  4. Unified Reporting: GoTab's integration with WineEmotion offers data on every pour, helping owners monitor inventory, track customer preferences, and assess sales trends.

Finally, a POS system simplifies financial reporting and manages customer loyalty programs if desired, making it easier to assess the bar’s performance and identify growth opportunities.

Maximizing Revenue with POS and WineEmotion Insights

Integrating WineEmotion’s advanced dispensing technology with a reliable POS system opens up powerful opportunities to increase revenue and streamline operations. While GoTab simplifies payment processing and checkout, WineEmotion’s software provides the critical data insights that drive strategic decisions.

Every pour tracked by WineEmotion’s software generates valuable information on customer preferences, peak times, and popular wine selections. This detailed consumption data gives wine bar owners a clear understanding of what drives sales, enabling them to make informed decisions. Whether it’s adjusting wine offerings, creating tailored promotions, or setting special pricing during high-traffic periods, these insights allow owners to curate a wine experience that aligns with customer demand and maximizes profitability.

By combining a seamless POS system for payments with the robust data analytics of WineEmotion, wine bar owners can elevate both their operational efficiency and revenue potential.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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