Best Practices

Elevate Your Food Hall - A Ordering and Marketing Playbook

Technology to Revolutionize Your Food Hall

In the dynamic world of food halls, staying ahead of the curve is essential. To thrive, you need to embrace the latest technology to streamline operations, enhance the guest experience, and maximize revenue. Additionally, savvy marketing is vital to attract, engage, and retain a loyal customer base. Let's dive into the tech-driven and marketing strategies that can take your food hall to the next level.

Streamlining Ordering and Payment Processes

Efficiency is the name of the game. Implementing POS technology that streamlines the ordering and payment processes can significantly improve the guest experience. With a unified ordering system, guests can order from multiple vendors with a single transaction. This not only simplifies the ordering process but also reduces wait times, ensuring that patrons spend less time in lines and more time savoring their meals.

A seamless experience is key to food hall success. Unified ordering systems allow guests to explore the diverse culinary offerings within your food hall effortlessly. Whether they crave sushi, tacos, or a gourmet burger, they can place orders from different vendors at the same time. This not only enhances convenience but also encourages guests to try more of what your food hall has to offer.

Daily Payments to Vendors

When multiple vendors coexist within your food hall, managing revenue, tip sharing, and payouts can be a logistical nightmare. GoTab's food hall pos features like automated revenue sharing, tip allocation, individual payouts, and real-time reporting allow convenient access to sales and tab data for each merchant. It's a win-win for both you and your vendors, ensuring that everyone gets their fair share without the headache.

GoTab makes  deposits seamless for you and your merchants. Configure automatic remittances for vendor fees and allocate tips to each merchant based on their percentage of sales. Transparent reporting shares all remitted amounts, enhancing trust and cooperation among your culinary partners.

Guests Sharing Tabs 

Flexibility is paramount in the modern dining landscape. GoTab’s Easy Tab offers guests the ability to share tabs and pay as they prefer and adds a personal touch to their experience. Whether they're splitting the bill with friends or covering the entire tab, technology makes it effortless. This level of customization enhances guest satisfaction and encourages repeat visits.

Part 2- Marketing Strategies to Make Your Food Hall Shine

Now that we've explored the technology side, let's turn our attention to marketing. Effective marketing can drive foot traffic, increase engagement, and build a loyal customer base for your food hall.

Email Marketing- Create Drip Campaigns

Email marketing remains a potent tool for engaging with your audience. Consider creating drip campaigns that deliver targeted content to your subscribers over time. Drip campaigns can include newsletters, exclusive offers, and event announcements. By automating your email marketing efforts, you can maximize your marketing impact with rich data quickly and easily.

Guest Loyalty Programs

Loyalty programs are a fantastic way to keep guests coming back for more. GoTab allows food halls to collect first-party data to create specialty clubs, offer specialty menus, or create exclusive coupons for VIP guests. These programs not only incentivize repeat visits but also provide valuable insights into your guests' preferences, allowing you to tailor your offerings to their tastes.

Google Ads 

Take your food hall's marketing to the next level with a targeted Google Ads strategy. Create campaigns that focus on specific cuisines available in your hall. While research is important in your given demographic, a starting point can be to have call-outs to your region/type of cuisine, such as “” takeout sushi places near me” “family dining (location) “best pizza places in (location)

Expand your reach by incorporating event-specific keywords like "wedding venues," "corporate event spaces,"  "celebration catering." "places to watch football". Position your food hall as the ideal venue for special occasions and events.

Local Influencer Collaborations

Local influencers hold significant sway. Collaborate with influencers who align with your food hall's brand and values. Invite them to experience your culinary offerings and share their experiences with their followers. Their authentic endorsements can boost your food hall's visibility and credibility within the local community.

Establishing an effective outreach process is crucial when engaging with influencers. While there are several platforms available to identify influencers that align with your brand, the process can be as straightforward as reaching out directly via Instagram or using the email addresses associated with their accounts. Take note of the influencers followed by other foodie influencers, paying close attention to their follower count. Nano influencers, those with under 10,000 followers, may be more accessible and budget-friendly options to consider.

Technology and marketing are the twin pillars that can elevate your food hall to new heights of success. Embrace the latest tech innovations to streamline operations and enhance the guest experience. Combine these efforts with savvy marketing strategies to attract, engage, and retain a loyal customer base. 

With the right playbook in hand, your food hall can become a culinary destination that delights guests and drives growth, both for everyday dining and special events.

Learn about our features for food halls and schedule a demo with us today to elevate your food hall operations.

Tap Room Playbook: Check Your Experience

Tap Room Playbook Episode 2: 

When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.

Watch Now →
Tap Room Playbook: Kick A** Brands

Tap Room Playbook Episode 3: 

The best breweries pay attention to what their brand stands for. How do the best brewers bring their brand to life?

Watch Now →

Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

Request a Demo

Ready to experience GoTab for yourself? Sign up for a free demo and get qualified to receive a complimentary meal on us!
Request a Demo