Harnessing Analytics for Better Decision-Making in Food Halls
In recent years, food halls have gained immense popularity as culinary destinations that offer a diverse range of dining experiences under one roof. These vibrant spaces are a testament to the ever-evolving food industry, where innovation and customer satisfaction are paramount. To thrive in this competitive landscape, food hall operators need to make informed decisions that can drive success. This is where data analytics tools, such as those provided by GoTab, come into play.
In recent years, food halls have gained immense popularity as culinary destinations that offer a diverse range of dining experiences under one roof. These vibrant spaces are a testament to the ever-evolving food industry, where innovation and customer satisfaction are paramount. To thrive in this competitive landscape, food hall operators need to make informed decisions that can drive success. This is where data analytics tools, such as those provided by GoTab, come into play.
The Rise of Data-Driven Decision-Making
In a world where data is abundant, making decisions based on gut feelings or intuition alone is no longer sufficient. Food hall operators are increasingly turning to data analytics to gain a competitive edge. Understanding customer preferences, optimizing vendor offerings, and streamlining operations are all essential for success. This is where GoTab's POS analytics tools shine, providing valuable insights to empower food hall operators.
Benefits of GoTab's Analytics Tools
1. Sales and Order Summaries
GoTab's manager dashboard offers comprehensive sales and order summaries. Operators can gain a clear picture of their revenue streams and customer ordering habits. This information is invaluable for making data-driven decisions, such as adjusting menu items or promotions based on what's popular among patrons.
2. Breakdowns by Zone, Vendor, and Discounts
With GoTab, operators can break down data by various categories, including zones, vendors, and discounts. This level of granularity enables operators to identify trends and opportunities. For example, they can pinpoint which vendors are performing exceptionally well and which discounts are driving more sales.
3. Fees and Refunds Tracking
Tracking fees and refunds accurately is crucial for financial transparency. GoTab simplifies this process, allowing operators to monitor fees and refunds seamlessly. This transparency builds trust with vendors and customers alike.
4. Automatic Remittances for Tenants
GoTab's automatic remittances feature is a game-changer for food hall operators. It ensures that earnings from completed transactions automatically flow to each vendor, minus the percentage rent charge. This automation reduces administrative burden and ensures vendors receive their fair share promptly.
Real-World Examples
The impact of GoTab's analytics tools is best illustrated through real-world examples. Food hall operators across the country have embraced these tools to enhance their operations. Let's take a look at a few success stories:
Case Study: Golden Mill
Golden Mill, is an award-winning food hall offering amazing self-pour drinks, unmatched cuisine and the best views in Golden, CO. GoTab has helped them create streamlined guest ordering processes and payment and advanced analytics has allowed all vendors better predict their hourly sales and labor needs, translating to meaningful cost savings.
Data-driven decision-making is the cornerstone of success in the food hall industry. GoTab's analytics tools empower operators with the insights they need to thrive in a competitive landscape. By harnessing the power of data, food hall operators can enhance their operations, boost revenue, and provide exceptional experiences for their patrons.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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