Many restaurateurs have rushed to introduce QR code menus to give their guests a contactless way to browse their food and beverage offerings. But are all QR menus created equally? We say no. The simplest implementation is a QR that points to a simple PDF version of a printed menu. These offer little benefit because while they save the cost and contact surfaces required by printed menus, ordering from a PDF menu still relies on a face-to-face conversation with a server. Assuming that a QR code in front of a PDF menu is the least functional option, what exactly should a functional QR Menu offer your business?
2020 was a breakthrough year for the adoption of QR menus among consumers in the US. As the only QR menu-based contactless POS with native features for opening, sharing and paying via tabs, GoTab has experienced exponential growth. That’s good news for us, and even better news for our operators, for two reasons:Guests who order directly from QR Menus obviously feel much safer than when they are handling a printed menu and interacting face-to-face with a server. They also tend to make fewer ordering mistakes since they’re ordering directly from their phones.Servers find QR Menus make them feel more comfortable too. They minimize the face-to-face interactions with guests to only the most valuable ones; i.e., table touches to make sure guests are satisfied and sharing recommendations for the most popular menu items or wine pairings to name a few. While a QR Menu is a win-win for both operators and guests, creating a well-designed QR menu is a combination of art and science. Here are 5 recommendations for creating an engaging QR menu that is easy to browse, and improves the experience for guests who are interacting digitally rather than with a printed menu.
Welcome to the latest edition of GoTab's Product Spotlight! This post will be your guide to this month’s biggest and most exciting product updates and feature. We’ve got a lot to cover today, so let’s get started!
We were delighted to come across this recent University of Maryland Smith Business School panel discussion moderated in part by food columnist Tim Carman. While it was not sponsored by GoTab, the panel featured Josh Phillips, GM-Mezcalier, Espita and Ghostburger, Washington, D.C., one of our most savvy GoTab operators. The panel features local restaurant operators’ candid accounts of their experiences navigating the pandemic while keeping their businesses afloat.If you’re in the restaurant business, or just care about the success of local restaurants, take some time to listen. They cover a wide range of hot topics in hospitality, from managing the cost of food delivery services, to helping guests and employees to feel safe, and dealing with landlords. They also go into what guests can do to help their local restaurants and what they believe the future holds for each of their individual businesses.
GoTab, a leading Point-of-Sale (POS) platform, announced the launch of four new integrations to its partner ecosystem. These new POS integrations cater to the varied demands of restaurants, breweries, bars, and eatertainment venues, empowering them with more versatile solutions.
Hospitality commerce platform announces further expansion of integrated partner ecosystem, introducing a range of new solutions designed to enhance operational efficiency and customer experience of hospitality businesses
Leading commerce platform bolsters presence in the growing eatertainment category; Integration with Restaurant365 enables labor optimization and operational excellence